Technology

Toys ‘R’ Us drops the first AI-Generated Brand Video using OpenAI’s Sora.

SOURCES

Mastodon6

News5

Reddit2

Jun 28
Quartz India
• Britney Nguyen
Toys 'R' Us used OpenAI's Sora for AI-generated ad — and it's getting mixed reactions
Jun 27
@noahtalk20@mastodon.social
Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video As Toys”R”Us continues to hit upon a a success submit-brick-and-mortar future, it’s hoping a new AI-generated video helps painting the desires and magic of its founder. The usage of Sora, OpenAI’s textual whine material-to-video platform, Toys”R”Us created a video depicting an AI-generated version of a younger Charles Lazarus, who founded the company in 1948, and his father in an vulnerable-time bicycle…
Jun 26
@PCMag@mastodon.social
Toys "R" Us just released its first AI-generated ad using Sora, OpenAI's text-to-video tool. And the result is pretty divisive.
Jun 26
Digiday
• Marty Swant
Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
Jun 26
@hollywoodreporter@mastodon.social
Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to Video Tool #Business#Digital#Artificialintelligence#CannesLion#CharlesLazarus#OpenAI#Sora#ToysRUs