Apple News has always undermonetized its large user base. Apple has always been hesitant to build out ad products. The partnership with Taboola may help to boost advertising sales.
SOURCES
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Bluesky4
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- @pxlnv@mastodon.socialTaboola to Sell Ads for Apple in News and Stocks
- @linguo@mastodon.socialTaboola Scores Apple Advertising Deal, Shares Surge
- Jul 16 did:plc:4vxffagl5tgzzl2pejljhllhTaboola is teaming up with Apple to display native advertising within Apple News and Apple Stocks
- @thomholwerda@exquisite.socialSpeaking of Apple and sleaze, Apple struck a deal with Taboola, the ad company responsible for those bullshit clickbait ad boxes with fantastical, untrue, sleazy headlines. Taboola is going to run ads in Apple News on your iPhone. Apple PR spokesperson @gruber has written extensively about how much he despises Taboola.
- Jul 16 did:plc:v5nveob6kufzfcjzwhw4fpmlTaboola CEO Adam Singolda said the company has entered into an agreement with Apple to provide native advertising in the Apple News and Apple Stocks apps. (Axios)